Our First Kids' Collection - A Step Three Years in the Making
OUR FIRST KIDS' COLLECTION IS HERE
Hi! Today's post is about a step we've been considering for three whole years. Wondering what it is? Keep reading. 🙃
Fair warning — this one will be especially relevant if you have children in your life.
A COLLECTION FOR KIDS 👧👦
Yes, it's true. We're finally launching our first leisurewear sweat set collection for kids.
Why did it take so long? The answer is simple — we stopped looking at business through rose-coloured glasses a long time ago. We understand very well that the children's clothing market is one of the most competitive industries out there. Today's shopping centres are full of garments from large third-party manufacturers, and carving out a place in that market is getting harder every year.
We saw this first-hand when we had a physical store in a shopping centre selling women's clothing. Our colleagues next door were selling children's clothing — and had to close their shop after just three months, when a massive children's clothing chain moved in. Why do you think that happened?
Prices.
Competing on price with large manufacturers is almost impossible for us — Lithuanian producers. We simply can't win that race.
But we have something else: quality. Those of you who already own our pieces will probably know exactly what we mean. Our goal is to show that quality is worth choosing over quantity. We hope we'll find our place in the market. And if not — at least we'll know we tried, and our conscience will be clear.
In the worst case, we'll have made those dozens of loyal customers very happy — the ones who've been asking for a kids' collection for years. 🙃
SO WHAT DID WE CREATE?
Below you'll find our first universal leisurewear collection for kids — perfect for both girls and boys. We think we found a balanced design that will make both children and parents happy.
That's it for this one. We're genuinely looking forward to hearing what you think — and we hope you love it!
See you soon! 👋
